Engaging New Product Make Houston Texans Games a Touchdown with Great Residual Value
Updated: Dec 18, 2019
Introducing the Rollabanna, My Corporate Expressions helped BHP Billiton drive active fan engagement in an affordable way.
BHP Billiton needed an engaging stadium giveaway for the Liberty White Game that they were sponsoring to kick off the Texans season. They came to My Corporate Expressions to find a budget-friendly new product to drive fan engagement and get visual impact from the promotion.
With less than $1 per item My Corporate Expressions needed to find and produce a product that was not only affordable but one that fans would actively use at the game while meeting strict sponsorship criteria of the NFL. The product also needed to clearly display the BHP Billiton logo.
My Corporate Expressions sourced the Rollabanna, a fun retractable double-handled banner at less than $1 per unit, to produce for their sponsor come the next big game.
The Rollabanna was such a hit that it became one of the Houston Texans' most successful stadium giveaways all season. Since this initial successful promotion, other sponsors have jumped at this opportunity to put their logo in the fans’ hands-on full display and have loved the residual value the Rollabanna offers as fans keep the product and bring it back game after game.