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Creative and Affordable Commemorative Gifting for the Super Bowl XI Host Committee

Delivering high profile gifts on a tight budget and an even tighter timeline.


Opportunity

The Houston Super Bowl LI Host Committee was hosting a Luminaries of the Game gala event honoring Bob and Janice McNair, owners of the Houston Texans. The event would be filled with high profile guests including NFL executives, Houston business and social leaders, and Hall of Fame football players. The committee wanted an impressive, executive-level commemorative gift for each attendee and an additional thank you gift for the 50 Hall of Fame players.



Challenge

The item needed to be portable so guests would easily and happily take the gifts home to appreciate and use. The commemorative gift had a maximum budget of $15.00 per attendee and both products needed to be delivered in under a week.


Solution

My Corporate Expressions suggested, sourced and delivered crystal wine stoppers with the Super Bowl Committee logo laser engraved in 3D for gala guests and 100% top grain leather duffel bags with the Super Bowl Committee logo subtlety debossed for the players.


Result

Attendees loved the commemorative wine stoppers and players could be seen heading to the airport with the enviable leather duffle bags filled and in tow. Both were delivered on the budget in less than a week. Many of the former players used the bags to carry back all the gifts that they had received at all of the festivities during Super Bowl LI.



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