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Sleep On It: Fast Turnarounds Make Promotions for Mattress Firm a Hit

With less than a week until delivery, My Corporate Expressions created a customized promotional product the sales team could literally sleep on.

Opportunity

Mattress Firm needed sleep-related promotional items for a company-wide sales meeting and they needed to support the campaign theme: “Restlessly in service of your sleep.”


Challenge

My Corporate Expressions had less than a week to come up with a promotion, source it and have it delivered and ready to add sizzle to the event.


Solution

My Corporate Expressions created a customized, campaign-themed pillowcase. They used international suppliers to deliver a campaign themed gift for less than the cost of a plain, domestically sourced linen.


Result

Mattress Firm received their product on time. The product delivered the story it needed to stay within budget, in line with brand guidelines and with time to spare.


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